Sway Calloway is an American

journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalism ...

radio personality A radio personality (American English) or radio presenter (British English) is a person who has an on-air position in radio broadcasting. A radio personality who hosts a radio show is also known as a radio host, and in India and Pakistan as a rad ...

executive producer Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights o ...

and former

rapper Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

. Known as Sway, he is known for hosting music, news, and culture programming. He was the co-host of the nationally syndicated

radio show A radio program, radio programme, or radio show is a segment of content intended for broadcast on radio. It may be a one-time production or part of a periodically recurring series. A single program in a series is called an episode. Radio networ ...

''The Wake Up Show as'' one half of the duo Sway & King Tech. Sway now hosts “Sway in the Morning” on

SiriusXM Sirius XM Holdings Inc. is an American broadcasting company headquartered in Midtown Manhattan, New York City that provides satellite radio and online radio services operating in the United States. It was formed by the 2008 merger of Sirius S ...

Shade45 as well as the

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

show TRLAM.

Early career

As a

teenager Adolescence () is a transitional stage of physical and psychological development that generally occurs during the period from puberty to adulthood (typically corresponding to the age of majority). Adolescence is usually associated with the te ...

growing up in

Oakland, California Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast of the United States, West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third ...

, Sway became a locally known

and

b-boy Breakdancing, also called breaking or b-boying/b-girling, is an athletic style of street dance originating from the African American and Puerto Rican communities in the United States. While diverse in the amount of variation available in ...

performing on

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

Pier 39 Pier 39 is a shopping center and popular tourist attraction built on a pier in San Francisco, California. At Pier 39, there are shops, restaurants, a video arcade, street performances, the Aquarium of the Bay, virtual 3D rides, and views of Cali ...

. He teamed up with DJ

King Tech Rod Sepand (born June 30, 1971), better known professionally as King Tech, is an American DJ, B-boy, VJ and audio engineer. He is one half of the duo Sway & King Tech. Career DJ King Tech started off in the Hip Hop game as a B-Boy in the bay ...

after

high school A secondary school describes an institution that provides secondary education and also usually includes the building where this takes place. Some secondary schools provide both '' lower secondary education'' (ages 11 to 14) and ''upper seconda ...

and the duo performed at various

San Francisco Bay Area The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Go ...

clubs. They also released

independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independ ...

albums. A

major label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produc ...

record deal with

Giant Records In folklore, giants (from Ancient Greek: '' gigas'', cognate giga-) are beings of human-like appearance, but are at times prodigious in size and strength or bear an otherwise notable appearance. The word ''giant'' is first attested in 1297 fr ...

followed. The resulting

album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...

, ''Concrete Jungle'' in 1990, got them the job of co-hosting their own show on

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

KMEL KMEL (106.1 FM) is an urban contemporary radio station that is licensed to San Francisco, California, and serving the San Francisco Bay Area. It is owned and operated by iHeartMedia. KMEL has studios located in the SoMa district, and broadcasts ...

Another album, ''Back 2 Basics'' was released in 2005 on Sway and Tech's own

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

, Bolo Entertainment, which is distributed by

Universal Music Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, Dutch law. UMG's cor ...

Radio

''The Wake Up Show'' featured music and interviews with well-known hip hop artists as well as up-and-coming ones. The show became very popular and began

simulcasting Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

on KKBT in 1993 and to

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

on WEJM by 1996.Wake Up Show about page
/ref>

Ras Kass John R. Austin II (born September 26, 1973), better known by his stage name Ras Kass, is an American rapper. He is a member of the hip hop Supergroup (music), supergroup The HRSMN, along with Canibus, Killah Priest, and Kurupt in 2014. He is als ...

Chino XL Derek Keith Barbosa (born April 8, 1974), better known by his stage name Chino XL, is an American rapper, and actor. He has released four solo studio albums, in which his most recent – ''Ricanstruction: The Black Rosary'' – won the 2012 HHU ...

and

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...

are among the rappers who made their

broadcasting Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio ...

debuts on the show. Soon, Sway was also hosting his own morning

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

show on the station. The popularity of the show helped Sway and Tech get another record deal, this time with

Interscope Records Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...

. Their album, ''This or That'', reached #30 on

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

's R&B/Hip-Hop Albums chart and #1 on the

Top Heatseekers Top Heatseekers are "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales by new an ...

chart in 1999. The album featured contributions from hip hop artists such as RZA,

Xzibit Alvin Nathaniel Joiner (born September 18, 1974), better known by his stage name Xzibit (pronounced "exhibit"), is an American rapper, actor, television presenter, and radio personality. Xzibit began his musical career after the release of his ...

Kool G Rap Nathaniel Thomas Wilson (born July 20, 1968), better known by his stage name Kool G Rap (or simply G Rap), is an American rapper from Queens, New York City. He began his career in the mid-1980s as one half of the group Kool G Rap & DJ Polo and as ...

KRS-One Lawrence "Kris" Parker (born August 20, 1965), better known by his stage names KRS-One (; an abbreviation of "Knowledge Reigns Supreme Over Nearly Everyone") and Teacha, is an American rapper from New York City. He rose to prominence as part of ...

Big Daddy Kane Antonio Hardy (born September 10, 1968), better known by his stage name Big Daddy Kane, is an American rapper who began his career in 1986 as a member of the Juice Crew. He is widely regarded as one of the most influential and skilled MCs in hi ...

Tech N9ne Aaron Dontez Yates (born November 8, 1971), better known by his stage name Tech N9ne (pronounced "tech nine"), is an American rapper. In 1999, he and business partner Travis O'Guin founded the record label Strange Music. He has sold over two m ...

Pharoahe Monch Troy Donald Jamerson (born October 31, 1972), better known by his stage name Pharoahe Monch, is an American rapper from South Jamaica, Queens, New York. He is known for his complex lyrics, intricate delivery, and internal and multisyllabic rhy ...

and

The Roots The Roots are an American hip hop band formed in 1987 by Tariq "Black Thought" Trotter and Ahmir "Questlove" Thompson in Philadelphia, Pennsylvania, United States. The Roots serve as the house band on NBC's ''The Tonight Show Starring Jimmy F ...

.Sway Calloway biography
at

Sway also made an appearance on

Jennifer Lopez Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...

's DVD, The Reel Me in late 2003. Sway hosts a weekday morning show on Eminem’s

Shade 45 Shade 45 is American rapper Eminem's hip-hop station on Sirius XM Radio channel 45 and Dish Network channel 6045. History Eminem established his own channel, Shade 45, that plays uncut hip hop. Eminem also established a new morning show, ''Sway ...

channel on

! “Sway in the Morning” launched on Monday, July 18, 2011 on Shade 45 (SiriusXM channel 45) and airs Monday-Friday from 8am-12 noon ET. The second week he was there

Ludacris Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, homophonous with 'ludicrous' in American English), is an American rapper, actor, record producer and record executive. Born in Champaign, Illinois, Ludac ...

br>phoned in on the show
and they talked about his music and movie career. In an interview with The Source in 2012, Sway talked about his experiences in both satellite and terrestrial radio. In November 2013,

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...

appeared as a guest on his show and had an infamous meltdown on air, uttering memorable lines like "You ain't got the answers Sway, You ain't been doing the education".

Television

In 2000, Sway was approached by MTV to join the

network Network, networking and networked may refer to: Science and technology * Network theory, the study of graphs as a representation of relations between discrete objects * Network science, an academic field that studies complex networks Mathematics ...

as a

correspondent A correspondent or on-the-scene reporter is usually a journalist or commentator for a magazine, or an agent who contributes reports to a newspaper, or radio or television news, or another type of company, from a remote, often distant, locati ...

, becoming a regular reporter for its

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

shows and

news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...

specials, including ''

Total Request Live ''Total Request Live'' (known commonly as ''TRL'') was an American television program broadcast on MTV that premiered on September 14, 1998. TRL featured popular music videos played during its countdown, and was also used as a promotion tool by ...

'' and the hip-hop music video show ''

Direct Effect In European Union law, direct effect is the principle that Union law may, if appropriately framed, confer rights on individuals which the courts of member states of the European Union are bound to recognise and enforce. Direct effect is not ex ...

''. Because MTV's studios are based in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, King Tech and ''The Wake Up Show'' went along with Sway in his move. Sway's prominence on MTV made the radio show even more popular than it was before. This inevitably led to a TV version of the show on MTV running briefly in January 2004. Sway and Tech also have a popular series of

mixtapes A mixtape (alternatively mix-tape, mix tape or mixed tape) is a compilation of music, typically from multiple sources, recorded onto a medium. With origins in the 1980s, the term normally describes a homemade compilation of music onto a cassette ...

that feature freestyles performed on the show. In September 2005, Sway decided not to renew his contract with MTV. However, in 2006, Sway signed a new contract that included an ability to bring new projects to MTV, making him the first

TV personality Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...

since

Carson Daly Carson Jones Daly (born June 22, 1973) is an American television host, radio personality, Television producer, producer, and celebrity, television personality. Prior to 2003, Daly was a VJ (media personality), VJ on MTV's ''Total Request Live'', ...

to negotiate such a deal (Daly turned down a similar contract). He established the opportunity to produce programming with King Tech on MTV and other

Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...

channels as well as continue to host programs.Rashbaum, Alyssa
MTV's Sway Calloway Considered Leaving The Network
''

VIBE ''Vibe'' is an American music and entertainment magazine founded by producers David Salzman and Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and other entertainers. After shutting down productio ...

'': January 10, 2006. Sway also appeared as a cameo in The Boondocks, voicing himself in "The Story Of Gangstalicious" in December 11, 2005. He appeared as a guest star on the

sketch comedy show ''

Short Circuitz ''Nick Cannon Presents: Short Circuitz'' is a sketch comedy show starring Nick Cannon on MTV that debuted April 5, 2007. The show was cancelled and pulled from MTV on April 30, 2007, due to low ratings. A month after the show's cancellation, the ...

'' in 2007.

Discography

Studio albums

* ''

Concrete Jungle Concrete jungle may refer to: Music Albums * ''Concrete Jungle'' (David "Fathead" Newman album), 1977 * ''Concrete Jungle'' (Dive album), or the title song, 1993 * ''Concrete Jungle'' (Nneka album), 2010 * ''Concrete Jungle'' (Scorcher album) ...

'' (with King Tech) (1991) * '' This or That'' (with King Tech) (1999) * '' Back 2 Basics'' (with King Tech) (2005)

Filmography

References

External links

{{DEFAULTSORT:Calloway, Sway Television producers from California American radio personalities American television reporters and correspondents VJs (media personalities) American breakdancers American street performers Living people African-American male rappers American male rappers Rappers from Oakland, California West Coast hip hop musicians 21st-century American rappers 21st-century American male musicians 21st-century African-American musicians 20th-century African-American people Year of birth missing (living people)